Background
Aflog is an agency tech company which focuses on creating content. But that’s oversimplified. They believe that experiences sell more than ads. When done right, both brands and content creators can benefit tremendously from User-Generated Content. Influencer marketing, while popular, is misunderstood and isn’t being utilised to its fullest potential. They go to work everyday because they want to solve a problem - help brands use their own consumers to market their experiences.
Logo Construction:
The Aflog logo was designed to visually represent discovery, location, and curated content within a single, simplified symbol. The logomark combines a rounded locator pin with a circular core, referencing both location-based exploration and the idea of spotlighting meaningful experiences. Soft geometric curves and balanced proportions give the mark a friendly, approachable character suited for a creator-driven platform. The construction follows a precise grid system, ensuring consistent proportions between the logomark and the wordmark. Rounded forms were intentionally used throughout the symbol and typography to maintain visual harmony and reinforce the platform’s accessible, community-focused identity.
Website Design:
The Aflog website was designed to support a content-driven discovery platform, where visual media and creator stories take center stage. The interface focuses on presenting large volumes of user-generated content in a way that feels explorable, engaging, and visually immersive. A masonry-style grid layout allows images and posts to flow naturally across the page, encouraging users to browse through diverse content ranging from food and travel to books and lifestyle. The design prioritises content-first navigation, using minimal interface elements and clean typography so that creator posts remain the focal point. Category filters, search functionality, and curated sections help users quickly explore topics of interest while maintaining a seamless browsing experience.
App Design: