Web/Visual Designer · Chennai
Made By Fire (ex-raisingibrows)
+ Adobe Suite
+ Art Direction
+ HTML CSS JS
+ Brand Identity
Built brands with bite, and digital experiences to match.
Created brand identities, business collaterals, campaign assets, animations and responsive sites from early concepts through final handover.
6 website launches: VOGT, AudioTube, StayBoat, EatWater UK, JAWA Yezdi, Doshi Housing
4 client brands: Nippon, Hyundai, SSP, Exide, Kalpa Druma
Visual Designer · Chennai
PickYourTrail
+ Product Design
+ Design System Control
+ Type script
+ Video Editing
Designed for clearer discovery of the itinerary web-app and conversion moments for travellers, web-UI components, icons & illustrations, social media creatives, travel guides and handy collaterals.
Senior Designer · Chennai
Limited Edition Studio
+ Brand Systems
+ Campaign Strategy
+ Copywriting
+ Management
Turned sharp ideas into identities people actually noticed.
Working directly under the co-founders, spearheaded visual direction across brand, digital, and campaign work - equal parts polish, pace, and good taste. Executed environment design for offices, print & packaging campaigns consistently. Managed 2 junior designers and 3 interns during my tenure.
4 website launches: Studio Tara, BotVFX, CoverItUp, Aizome Jeans
7 client brands: CoverItUp, BSA, Swiggy, Quikr, BotVFX, The Kati Roll Shop, Peri Alley
3 print/packaging campaigns: Minister White, The Kati Roll Shop, Parambriym
Office environment: BotVFX
Head of Design · Bangalore
Aflog
+ Product Strategy
+ Founding Team
+ Brand Ops
+ UX & UI
+ NodeJS / React
+ 0-1 SaaS
Built an influencer tech ecosystem using user-generated-content & brand collab campaign opportunities into one clear visual language from scratch.
Started as a frontend & visual designer but quickly moved into a hybrid, generalist, leadership role. Made design decisions easier to scale by rebuilding the core ecosystem UI, approaching with a end-to-end user-focused design thinking using regular research, surveys & testing, and introduced component-based thinking to a team that had never used one. Worked alongside full-stack engineers to ensure pixel-perfection using scalable agile methodologies and coding when necessary.
Founding Team Role
Worked on setting up the design system framework & architecture, and product management for 3 products in the ecosystem. Collaborated with multiple stakeholders & investors helping secure Pre - Series A seed extension funding with Chennai Angels. Managed 2 Junior Designers & 3 Design Interns during tenure.
Senior Designer · Bangalore / Chennai
Freshworks
+ Enterprise UX & UI
+ Complex Design Systems
+ Cross-functional Design
+ Google Ads
+ Brand Collaterals
🏅 Rising Star Award - H1 2021
🏅 Dynamo Award - H2 2024
Made complex work feel considerably less complex.
Worked on business collaterals, E-books, illustrations, Google ads & social media campaigns in 2021 in a visual designer role earning a rising star award in the first half of my employment owing to my quick turn-around time, being easy to work with and strong communication -> execution prowess.
Transitioned to a web-UX designer role in 2023 producing data-driven design for webpages, UI animations, layout & interaction design, design system management & version controlling across social & web mediums, including collaborative support across marketing & engineering teams for design strategy & execution, earning a dynamo award in the second half of 2024.
MSc. User Experience Design · London
Kingston University
+ UX Research
+ Usability Testing
+ Service Design
+ Agile
+ Lean UX
+ Stanford.d
+ Double Diamond
+ Designing for AI
+ Heuristic Evaluation
+ XR/VR Design
+ C# Code
Turned curiosity into a more considered design practice.
The master's program sharpened how I approach problems: starting with people, testing assumptions early, and making every interaction earn its place. Across five research-led projects, I worked from messy first questions through to clearer journeys, prototypes, and practical recommendations.
Mapifai: Explored AI-assisted wayfinding through a calmer, more human lens - mapping journeys, shaping information hierarchy, and designing guidance that helps without getting in the way.
Premier League: Audited existing mobile-app experience against usability principles, identifying friction across navigation, clarity, feedback, and error prevention and turned findings into prioritised recommendations.
Pawse: Developed a pet-care service concept around the everyday details owners need to keep track of. The focus was on making care feel more organised, reassuring, and less like another tab left open.
Grocr: Reimagined grocery planning as an AR service using smart-glasses as a more thoughtful everyday ritual by connecting discovery, list-making, and shopping into one simple, useful flow.
Stash (Thesis): Explored a decentralised peer-to-peer sharing marketplace experience where structure and clarity did the heavy lifting. A lesson in making complex decisions feel lighter, not louder.
